Kitchenaid has categorized its product offerings into three broad categories Major Kitchen Appliances,Countertop Kitchen Appliances, and Kitchenware. There is a mixed reaction from the customersregarding the customer service provided by Kitchenaid. Although on its official website, it has adedicated and well-designed support page where a customer can register and get in touch with thecustomer service professionals 24×7.
Steps to access the support page:
Does Kitchenaid have the best customer service?
How does Kitchenaid differentiate its services from its competitors?
The Unique Selling Proposition of Kitchenaid is user-friendly kitchen appliances available in versatile colors.You can find a variety of colorful kitchen appliances in homes across America, Australia, and the U.K. It hasmaintained its brand equity because of its massive range of products and therefore gains a competitive edgeover competitors because of its versatile product offerings. It is evident from the customer reviews thatcustomer service might not be the differentiating factor for Kitchenaid to make it stand out in the marketcompetition.
Conclusion
The brand was started in 1919 and is highly popular in the domestic market. It carries the brand equity ofWhirlpool and enjoys the image of a market leader, customer reviews on different forums narrate adisappointing story about the After Sales Services provided by the company. Although Kitchenaid has createdseveral touchpoints for its customers to register any complaints or request support, it needs to scale up inaddressing the actual problems of its customers when they face issues with their products later in the customerjourney funnel.
Does Kitchenaid provide an online chat facility for customer service? Yes, the online chat option is available on their official website. Put the cursor on the Support tab on the homepage of their website, and it will show the option for live chat. You can check the live chat option on the‘Contact-Us’ page.
Yes, you can track your order online from its support section. Kitchenaid gives the option to track your orderonline in the drop-down list from the support section of the home page.
Major Appliances – 1 (800) 422-1230Countertop Appliances, Kitchenware & Kitchen Tools – 1 (800) 541-6390
